Friday, June 09, 2006

Podcasts: extension of the blog

It’s safe to say we’ve covered a lot about the blog: if people actually read, the forms, the genres, the literary qualifications and potential reach of the blog. That said, there is one important thing we haven’t covered: the podcast. While technically not a blog, the podcast has enough similarities that we could call them siblings. If you assign non-living entities those kind of titles, anyway.

A podcast is an audio presentation (can also be video, especially as far as apple’s directory is concerned) in which the author spills his guts: opinions, stories, news, music, etc. I’m not big into listening to podcasts (if I’m listening to something, it needs to include a hot man and electric guitar) but I am willing to make this generalization.

I am so happy Apple came up with a cute name for this type of activity, however I’m not so hot that they sell you TV shows under the guise as “podcasts.” Podcasts started more like radio programs, leading to civilians creating their own, and now we see it as a way to distribute Lost. When the video iPod came along, it changed the podcast from country cousin to mainstream. But, that’s enough of this tirade.

Besides similar content (forgetting that one can’t hyperlink in a podcast), blogs and podcasts are similar in their accessibility. Audience: It is extremely easy to find podcasts to listen to. Authors: It is easy to create a podcast. Also, both are relatively immediate (while it takes longer for podcasts to download than a videoblog to load, it isn’t significant) to access and post.

Larry Magid of PC Magazine wrote an article describing how to create a podcast. Magid says “The beauty of podcasting is that you can go beyond listening and create your own. All you need is a microphone, a PC, some free or low-cost software, and an Internet connection to create your own talk show, record your own commentaries, or become a DJ…”
Well said, Larry. Succinct and catchy – but because this article is from October 2005, he makes no mentioning of downloading hyped TV shows.

Here are some resources:

Podcast Alley: “The Place to find Podcasts”
Google Base:“Share your Podcasts using Google Base”

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